BPOM Regulation 18/2024: New Requirements for Cosmetic Labeling, Promotion, and Advertising in Indonesia

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Authors

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Overview

The Government has issued a new regulation, the Regulation of the Food and Drug Supervisory Agency (“BPOM”) Number 18 of 2024 on Labeling, Promotion, and Advertising of Cosmetics (“BPOM Reg 18/2024”), which repeals and replaces several prior regulations. This newly issued regulation introduces comprehensive requirements related to labeling, promotion, and advertising that must be adhered to by all cosmetics distributed in Indonesia, whether domestically produced or imported.

Furthermore, BPOM Reg 18/2024 provides provisions regarding BPOM’s supervision and sanctions against cosmetic product license holders in the form of BPOM notification. The regulation is designed to enhance consumer protection and provide greater assurance to the public regarding product safety standards.

Labelling of Cosmetics

BPOM Reg 18/2024 mandates that cosmetic labels must include clear, legible, and comprehensive information. Below are the required details for cosmetic products and refillable cosmetics:

No.	Cosmetics	Refillable Cosmetics
a.	Cosmetic product name	Cosmetic product name
b.	Benefits or uses (in Indonesian)	Notification number
c.	Instructions for use (in Indonesian)	Batch number
d.	Composition of the product	Name and address of the refilling facility
e.	Country of manufacture	Refill date
f.	Name and full address of the notification holder	Expiration date
g.	Batch number
h.	Size, volume, or net weight
i.	Expiration date
j.	Notification number
k.	2D barcode
l.	Warnings and/or precautions (in Indonesian)
m.	Halal certification label (if applicable).

Consequently, such information must be included on both the primary ^[1] and secondary packaging ^[2]. However, if primary packaging has space limitations, it must at least contain: (i) the cosmetic product name, (ii) batch number, and (iii) size, volume, or net weight. Other required information may be provided on a hangtag, brochure, display panel, shrink wrap, or similar medium.

Further, BPOM Reg 18/2024 introduces specific additional requirements for certain types of cosmetic products, including:

1. Sunscreen products;
2. Products containing alpha hydroxy acid; and
3. Products containing and/or releasing hydrogen peroxide.

Promotion and Advertisement

Promotion and advertisement may only be conducted for cosmetics that have obtained the BPOM notification. All promotion and advertisement materials must be presented in the Indonesian language. However, the use of other languages is permitted, provided it is limited to foreign languages, regional languages, and/or terms that’s commonly recognized.

In regard to the methods and media for conducting promotion and advertisement, BPOM Reg 18/2024 does not impose specific restrictions or prohibit the use of particular methods or media. Accordingly, such promotion and advertisement activities may be conducted, provided they adhere to ethical standards.

Supervision

Under BPOM Reg 18/2024, BPOM officers are authorized to conduct regular or incidental supervision of labeling, promotion, and advertisement activities. Such supervision includes:

1. Monitoring the implementation of labeling, promotion, and/or advertisement; and/or
2. Inspection of production and/or distribution facilities.

The regulation also encourages public participation in oversight. The public may report suspected violations through:

1. BPOM’s official email address;
2. BPOM’s official complaint hotline; and/or
3. BPOM’s official social media platforms.

Sanctions

With the enactment of BPOM Reg 18/2024, all business actors holding the BPOM notifications must comply with the regulation within 12 (twelve) months from its issuance date, 15 November 2025.

Failure to comply by the specified date may result in BPOM imposing the following sanctions:

1. Written warnings;
2. Temporary prohibition of cosmetic distribution for a maximum of 1 (one) year;
3. Withdrawal of cosmetics from circulation;
4. Destruction of cosmetics;
5. Temporary suspension of operations;
6. Revocation of cosmetic notification; and/or
7. Public announcements.

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1. Packaging that comes into direct contact with the cosmetic product. ↩︎

2. Packaging that protects the primary packaging. ↩︎

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Disclaimer:
This client update is the property of ARMA Law and intended for providing general information and should not be treated as legal advice, nor shall it be relied upon by any party for any circumstance. ARMA Law has no intention to provide a specific legal advice with regard to this client update.

Go to

1. Overview
2. Labelling of Cosmetics
3. Promotion and Advertisement
4. Supervision
5. Sanctions

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